According to a Visible Thread Report that is currently trending on LinkedIn, there is an entire industry suffering from terrible websites. And it’s an ironic industry: finance and asset management.

After all, what industry would be better suited to run the numbers of managing successful websites? Especially when there are free and low-cost tools designed to simplify copywriting.

These tools are easy to use, although some only operate on the back end of the website. Regardless of which one you choose, the small investment can help set businesses of any industry apart. We will explore a few of the most popular here.

Yoast SEO

Yoast SEO is a plugin for WordPress, the most common platform for building websites. It has a free and a paid version. The free version includes robust writing tools that monitor common mistakes. For example, it will assess the passive voice, long sentences and other problems highlighted by LinkedIn.

Yoast will also highlight problems with the copy. Below the writing area, it also includes links to pages that define each mistake and tips to avoid them. Additionally, Yoast will check the document’s structure, including proper headline breaks and paragraph lengths.


As you probably guessed, Grammarly is a tool that helps improve grammar. It offers real-time proofreading for documents as they’re written. Grammarly also offers a browser extension, allowing it to work with any text field on any web page.

Grammarly offer a free version that will identify grammatical errors. A paid subscription offers more robust feedback. Plans start at $20 per month, with quarterly and annual discounts. That’s a pretty small price to pay for companies dealing with finances and asset management. You will need an account for the free and paid versions.


Not every website uses a content management system like WordPress. PaperRater is a great tool for checking documents before they are published to the web. You can upload or copy and paste your document. It will check grammar, word use and page structure for free. No account is needed for the free version. A paid account includes access to additional information.

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Business owners don’t always have time to manage an effective digital marketing presence. Fortunately, we can help. Our team understands the tools, platforms and best-practices for a successful online presence. Therefore, we can help set your business apart in the industry.


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